Communicashuning and Other of That There Fancy Talk
I spent the day at a sales seminar put on by a very large software vendor. They were very interested in selling my company any desired combination of up to 50 different integrated software solutions. I needed a hand truck to get my presentation binder out to my car. Please don’t ask me what they talked about — after the first two hours, my brain went into Subconscious Underdrive in an effort to save me from a stroke.
I do remember one thing distinctly: Buzzwords are still alive and well. Does anyone remember that old Dilbert comic strip about Buzzword Bingo? Let me tell you, this presentation had so many buzzwords flying that everyone could have come out a winner.
For example: Leverage. As in “our product will enable you to leverage your existing project load.” Why the heck can’t you just say, “Our product will help your projects?” Or even just plain and simple “you can use this”? Of course, use is also a dirty word. It’s much more hip to say that you expend or implement your expendables. Even utilize is preferred over plain old use, as in I need to utilize the bathroom. (And you’ll probably leverage your expendables while your in there.)
I agree wholeheartedly with David’s sentiment that Simpler is Better.
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By the way, cool post, bro.